Post by account_disabled on Feb 18, 2024 4:36:26 GMT -6
The first is to aggregate customer information before signing a contract.Using MA tools, you can aggregate and manage pre-contract prospective customer (=lead) information collected through various channels, such as websites, telephone inquiries, and business card exchanges at trade shows. Since you can also manage data such as what kind of content each lead is interested in, you will be able to quickly proceed with marketing operations such as nurturing potential customers and determining the probability of receiving an order, which will be described later.Reason 2: To develop potential customers.
The second reason is to develop potential phone number list customers (leads).Unlike BtoC, where products and services are purchased by individuals, most products and services for BtoB are purchased after an organizational decision-making process. Therefore, in many cases, approval from multiple approvers is required, prolonging the time it takes to make a purchase decision.In marketing, it is important to maintain relationships with customers during this long consideration period, support decision-making, and move them toward purchase. (Marketing measures to cultivate these customers are called " lead nurturing ")MA tools dramatically streamline the lead nurturing process, including tracking customer demographics, behavioral history, and delivering personalized content.Please take a look at the article below, which explains it.
Also check this articleWhat is lead nurturing? Covers the know-how for strategic success Reason 3: To extract potential customers with high order probability In the process of lead nurturing, you need to identify customers who appear to have a particularly high purchase intent. (This is called “lead qualification”)With MA tools, you can efficiently qualify leads based on scores such as seminar participation and number of downloads of materials, making it easier to determine which leads to prioritize in approaching business negotiations. Masu.If you can extract this list of customers who have a strong desire to purchase (hot list), you will be able to close efficiently and eliminate wasted sales resources. This is the third reason.
The second reason is to develop potential phone number list customers (leads).Unlike BtoC, where products and services are purchased by individuals, most products and services for BtoB are purchased after an organizational decision-making process. Therefore, in many cases, approval from multiple approvers is required, prolonging the time it takes to make a purchase decision.In marketing, it is important to maintain relationships with customers during this long consideration period, support decision-making, and move them toward purchase. (Marketing measures to cultivate these customers are called " lead nurturing ")MA tools dramatically streamline the lead nurturing process, including tracking customer demographics, behavioral history, and delivering personalized content.Please take a look at the article below, which explains it.
Also check this articleWhat is lead nurturing? Covers the know-how for strategic success Reason 3: To extract potential customers with high order probability In the process of lead nurturing, you need to identify customers who appear to have a particularly high purchase intent. (This is called “lead qualification”)With MA tools, you can efficiently qualify leads based on scores such as seminar participation and number of downloads of materials, making it easier to determine which leads to prioritize in approaching business negotiations. Masu.If you can extract this list of customers who have a strong desire to purchase (hot list), you will be able to close efficiently and eliminate wasted sales resources. This is the third reason.