Post by hasina789956 on Oct 29, 2024 4:23:42 GMT -6
Your company's sales performance is mainly based on your sales team, but not only. Today we are talking about Revenue Operations (or revops ), a department that includes salespeople but also the marketing department and customer relations/after-sales service. However, your salespeople remain, most of the time, in charge of the " new business " business flow . Marketing and customer relations generate acquisition , upselling and account loyalty . The missions of salespeople have changed: to close their sales with new customers and thus grow your business, they must take into account new methods and new tools , while demonstrating commitment and consistency. Method, tool, tips: here are the 5 essential keys to boosting your company's commercial performance this year. Finally align your acquisition (marketing) and sales teams Alignment with marketing , namely sharing knowledge about your targets, personas and/or ICPs (Ideal Customer Profile) transforms your sales department.
Your sales force focuses on new prospects (leads) and acquisition marketing, among other things. Sometimes you "score" your base together and work on more advanced strategies such as ABM ( Account Based Marketing ) for large B2B accounts for example. Keep in mind that your target is very rarely “Mr. Average” but rather a specific target. It is essential to identify it upstream in order bulk email campaigns to deploy ad hoc sales and marketing actions. This way you can activate the right commercial prospecting levers to fill your pipeline , via direct or indirect actions. All you have to do is measure the performance of your deployed strategy, at each stage and correct what needs to be corrected, with regard to the performance indicators (KPI) of your company's activity. This is the next point. Drive your teams' performance by defining a good sales strategy Boosting your company's sales performance is never easy. It's not enough to have "a good product and an Excel spreadsheet" as one industrialist told us.
It is essential to establish SMART objectives and a good strategy by selecting the right business performance indicators . 2.1. Dashboards & objectives Let's start at the beginning: creating a business dashboard that brings together key indicators and allows you to effectively manage your action plan. It is by evaluating the sales performance of your team that you will succeed in achieving the objectives that you set in the first place. These goals should be SMART . In broad terms, they could be: to increase your sales volume (units sold), to increase your sales in value (your turnover) on your existing customer portfolio , to place new products (digital distribution DN and value distribution DV) at the point of sale, to enter a new market, to extend its catchment area over a specific area, open new accounts, maintain your market share in the face of growing competition. Our advice: To gain efficiency, optimize your sales strategy by determining no more than 3 objectives.
Your sales force focuses on new prospects (leads) and acquisition marketing, among other things. Sometimes you "score" your base together and work on more advanced strategies such as ABM ( Account Based Marketing ) for large B2B accounts for example. Keep in mind that your target is very rarely “Mr. Average” but rather a specific target. It is essential to identify it upstream in order bulk email campaigns to deploy ad hoc sales and marketing actions. This way you can activate the right commercial prospecting levers to fill your pipeline , via direct or indirect actions. All you have to do is measure the performance of your deployed strategy, at each stage and correct what needs to be corrected, with regard to the performance indicators (KPI) of your company's activity. This is the next point. Drive your teams' performance by defining a good sales strategy Boosting your company's sales performance is never easy. It's not enough to have "a good product and an Excel spreadsheet" as one industrialist told us.
It is essential to establish SMART objectives and a good strategy by selecting the right business performance indicators . 2.1. Dashboards & objectives Let's start at the beginning: creating a business dashboard that brings together key indicators and allows you to effectively manage your action plan. It is by evaluating the sales performance of your team that you will succeed in achieving the objectives that you set in the first place. These goals should be SMART . In broad terms, they could be: to increase your sales volume (units sold), to increase your sales in value (your turnover) on your existing customer portfolio , to place new products (digital distribution DN and value distribution DV) at the point of sale, to enter a new market, to extend its catchment area over a specific area, open new accounts, maintain your market share in the face of growing competition. Our advice: To gain efficiency, optimize your sales strategy by determining no more than 3 objectives.